Hi! I'm Daniel See, Principal National Creative Director for Deloitte Digital Australia. I've been working in the digital industry for over two decades, and had the privilege to work with some of the world's most recognised brands across my time in Europe and Australia.
Over the last decade, I've been leading and growing the team at Deloitte to over 50 creative practitioners. Through this have developed a passion for mentoring, educating and helping designers grow their careers.
I now oversee the direction and quality across Australia’s national team (Melbourne, Sydney, Adelaide, Perth, Brisbane and Canberra).
During my career I've been fortunate to have created a number of award winning digital experiences and products ranging from websites, mobile apps, immersive experiences, VR, AR, IoT prototypes, and digital twin interfaces.
Some key project highlights include an iconic 53 sqm projection mapped installation at the Australian Open, Evolving the water distribution network using IoT & IBM Watson, and a 3 storey generative art interactive screen for ANZ.
My work has led to the acquisition and growth of Deloitte Digital’s new Creative & Emerging Technology division, which I play a key leadership role in.
I lead the design of digital experiences and products across a range of platforms from desktop, mobile, Immersive, VR, AR, and IoT devices. I work alongside strategists to visualise the future of digital transformation, design immersive digital experiences alongside architects, make technical prototypes with IoT developers, and conceptualise predictive interfaces with digital twin experts.
In addition to my day to day projects, I play a key role in the national creative leadership of the Deloitte Digital, and oversee a national team of designers across a range of disciplines including UI/ UX & Interaction design, 3D & 2D Animation, Immersive Environment & Interface Design, Brand, Advertising, Film Direction, VR & AR, Graphic Design & Production.
I play an active part in the global digital design community. I am a judge for the FWA, Webby Awards & Amy Awards.
I am also an industry advisor for Melbourne Fashion Festival, Pause Festival and RMIT University where I also guest lecture.
In addition I am an industry mentor. Find out more about my mentorship here
I have been fortunate to be acknowledged at over 50+ international awards including notably: Webbys, Awwwards, AGDA Pinnacle, ADMA & FWA.
Other awards include: Spikes Asia, Best Ads, Ad Stars, Good Design Awards, Sydney Design Awards, Melbourne Design Awards, AMY, Premier Design Award, Australian Mobile Design Awards, Australian Web Awards
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